Get Traffic To My Website
Some business owners think that all they need to do is build a website and they will get customers. Others think that once they drive traffic to a website, they will have a giant customer base. Both of these are misconceptions that could be very costly.
Yes, it is important to have a web presence. Yes, driving traffic to it is equally important, but the truth is, there is much more to actually getting customers. People could very easily take one look at your web page and move on.
If you want to drive traffic to your website and convert that traffic into a growing customer base, then you need to take action.
Evaluate Your Website
The best place to start is your website itself. Always keep in mind how important first impressions are. Whether or not they like to admit it, people do judge books by their cover and products by their websites. If you aren’t making the right first impression, then you won’t be able to turn views into cash. Realistically look at your site and ask yourself these questions:
- Would I buy products from a site that looks like this?
- Am I making a good first impression?
- What changes could I make for my website to be more appealing?
- Do I have an eye catching design that actually captures attention?
If you aren’t turning traffic into customers, you need to make changes to your website. Try to put yourself in the customers’ shoes and see what would make a better first impression.
Driving traffic to your website means getting more people to read content. There are many different ways you can use content throughout your web presence, like: product or service information, blogs, social media entries, and page text. If you don’t have quality information, you could turn people away, especially if they feel like all you care about is making a sale. If you want to turn that traffic into customers, then you need to think about the content you are using. Make sure you do the following:
- Use keywords, but use them sparingly. Keyword stuffing is unprofessional and will give you a bad image.
- Provide real, educational information. Don’t just make the content about the sale or people will feel you’re too pushy.
- Keep content up to date. If you never update your blog or don’t keep up with social media, then people will think you don’t care.
Traffic to your website is just the first step in gaining more customers. In order to run a successful business, you need a quality, well-built web presence. When you do drive traffic to a website through various means, you need to give that traffic a great first impression to gain their business.